Case Study: Piletilevi Group AS modernizes its brand and digital experience with Velvet

Piletilevi Group AS sells 6.5 million tickets annually with Velvet

Piletilevi Group AS, a leading ticket sales service provider, faced the challenge of having a brand and visual identity that no longer reflected its ambition and innovative spirit. Their previous brand lacked the tools for a modern design system, hindering their ability to offer user-friendly digital solutions. They partnered with the vendor Velvet to revamp their brand and renew the UI/UX for their customer-facing products.

Velvet implemented a comprehensive solution that included workshops, interviews, and validation sessions to redefine the brand's essence. This led to the creation of a new design system covering strategy, brand, and digital outputs. The results included an increase in customer satisfaction and return of customers, as well as higher satisfaction from foreign customers regarding service innovation. Velvet's work also helped Piletilevi Group more easily guide new markets and integrate acquired enterprises.

Piletilevi Group AS