Case Study: Cumulus Media reduces costs and boosts efficiency with Velosio cloud solution

Cumulus Media Reduces Costs with a Cloud-based Solution

Cumulus Media, a national leader in radio broadcasting, faced scalability, accessibility and cost challenges with its on‑site Microsoft Dynamics GP 2010 environment that centralized data in Atlanta and required VPN tunnels for remote offices. Licensing fees and server costs were rising, and Cumulus sought a more reliable, easily accessible solution—partnering with Velosio to address those needs.

Velosio migrated Cumulus to Microsoft Dynamics GP 2015, moved the ERP to a cloud‑based platform, added Adaptive Insights for BI and switched to SmartConnect to streamline integrations, decentralizing access so users can reach GP data via a browser. As a result, Cumulus estimates $250,000 saved in licensing over five years (up to $500,000 when including server savings and efficiency gains), reduced central workload, faster data/report sharing, and ongoing improvements through periodic Velosio assessments.

Cumulus Media