Case Study: Cedar Fair Entertainment keeps sales growth on track with Velosio's Microsoft Dynamics CRM

Cedar Fair Keeps Sales Growth on Track with CRM and Velosio

Cedar Fair Entertainment Company, a publicly traded operator of 11 amusement parks and related resorts, needed better visibility into its sales pipeline and analytics to predict future sales and target market segments. To address this, Cedar Fair engaged Velosio to deploy Microsoft Dynamics CRM as the foundation for standardized sales and marketing processes across its parks.

Velosio implemented Microsoft Dynamics CRM across all 11 parks with simplified data capture, tight email integration and a two‑way integration to Cedar Fair’s Advanced Ticketing (POS) system to eliminate redundant entry. The deployment increased sales‑team efficiency and selling time, provided management with clearer pipeline visibility, and enabled automated marketing campaigns — driving measurable improvements in sales productivity and pipeline management.

Cedar Fair Entertainment