Case Study: DevSquad achieves 3x more Google Ads opportunities with Velocity

DevSquad boosts Google Ads opportunities 3x with Velocity

DevSquad, a premium SaaS development partner, faced a challenge with their Google Ads program generating a high volume of low-intent leads that lacked real budgets or projects. This resulted in wasted ad spend and sales effort. They partnered with Velocity to overhaul their Google Ads strategy, aiming to filter out low-quality leads and create a reliable channel for sales-qualified pipeline.

Velocity implemented a full account restructuring, integrated Google Ads with HubSpot CRM for closed-loop reporting, and reallocated budget based on pipeline contribution. The results were significant: a 79% reduction in cost per sales-qualified lead, a 7x increase in lead-to-SQL conversion rate, and a 3x increase in Google Ads-driven opportunities, transforming it into a scalable and measurable acquisition channel for DevSquad.

DevSquad