Case Study: AuthenticID boosts lead quality and lowers Google Ads costs with Velocity

AuthenticID lowers CPC and CPA with Velocity

AuthenticID, an AI-powered identity verification platform trusted by top US banks and Fortune 100 brands, faced a challenge with its Google Ads performance. Despite generating leads, the results were inconsistent with a high cost per acquisition and low-quality leads that did not align with their target enterprise buyers. To maximize their investment and turn paid search into a reliable growth channel, they partnered with the vendor Velocity.

Velocity implemented a full-funnel optimization strategy for AuthenticID, which included restructuring the Google Ads account, testing bid strategies, and using persona-focused ad copy. This solution successfully lowered the cost-per-click and cost-per-acquisition while significantly increasing the volume and quality of leads. As a result, Velocity helped transform AuthenticID's Google Ads into a predictable and profitable channel for generating sales-qualified leads.

AuthenticID