Case Study: Tricoci University reaches prospective students 20 times faster with Velocify

Tricoci University reaches new inquires 20 times faster with Velocify

Tricoci University of Beauty Culture, a Chicago- and Indiana-based cosmetology and esthetics school known for upscale facilities and career-focused training, faced intense regional competition and struggled to convey its quality to prospects. Manual enrollment processes and slow response times—sometimes tracked with sticky notes—made it hard to reach prospective students early in their decision process as the school expanded.

To fix this, Tricoci implemented Velocify LeadManager and Dial‑IQ (including Shotgun Connect) to prioritize, route and rapidly respond to inquiries and to support consistent admissions scripting. The solution made counselors more productive and scalable, helping the school reach new prospects 20 times faster, improve contact rates by 15%, and deliver higher‑quality admissions conversations that increase the likelihood of enrollment.

Tricoci University

Jennifer Van

Senior admissions advisor