Case Study: Southern Careers Institute achieves 15% enrollment growth with Velocify

Southern Careers Institute Boosts Enrollment by 15% with Velocify

Southern Careers Institute (SCI) is a vocational education provider with campuses across Texas, Arizona and Washington, offering career-focused programs in business, medical, skilled trades, technology and cosmetology. SCI was held back by an antiquated enrollment system that required manual workarounds, failed to flag duplicate prospects, produced unreliable data, and made it difficult to optimize opportunities or enforce consistent processes.

SCI implemented Velocify LeadManager and Dial‑IQ, using custom, skill‑based distribution rules and an integration with its Student Information System to automate routing, nurture communications and reporting. The changes drove a 15% year‑over‑year enrollment increase, delivered a 75% improvement in speed‑to‑contact within two months, enabled automated pre‑ and post‑enrollment email and SMS campaigns, and early results show prospects are more than 15× likelier to respond to text than email.

Southern Careers Institute

Adrian De La Garza

Executive Director of Marketing & Analytics