Case Study: Ritchie Bros. Auctioneers achieves rapid lead response and significant sales gains with Velocify

Collaborative implementation process yields immediate impact on sales results

Ritchie Bros. Financial Services, the lending arm of global auctioneer Ritchie Bros., faced a cyclical, high-volume sales cycle across 300+ auctions a year and struggled with capacity management, lead prioritization, lack of a mobile click-to-dial solution, and limited lead-to-close visibility after migrating toward Salesforce. Their existing Salesforce setup also misused opportunities for all leads, leaving pipeline reporting and prioritization inadequate.

They implemented Velocify Pulse with Dial-IQ via a collaborative integration that added the lead object, defined distribution/prioritization rules, and delivered a mobile dialer and actionable reports (including a “Needs Attention” view). Adoption drove immediate results: one rep closed a $650K deal on day one post-onboarding, top adopters exceeded quota within 30 days, contact rates rose 70–100% for new hires and 20–50% for seasoned reps, and the team gained clearer pipeline insight and improved offsite processing.

Ritchie Bros. Auctioneers

Dino Forlin

Director of Operations, Treasury & Information