Case Study: MO Fashion Store achieves a 530% campaign ROI improvement and outperforms a market-leading retargeting vendor by 16% with Velocidi

First-party Audiences Outperform Market-Leading Retargeting Vendor

MO Fashion Store, a European online fashion retailer, was running campaigns through a market-leading retargeting vendor but was frustrated by limited control over ad delivery and creative despite solid ROI. To gain ownership of their audience data and campaign control, MO Fashion Store engaged Velocidi and its customer data platform (CDP) to build first-party audience intelligence.

Velocidi’s CDP collected session-level and cross-device customer data, applied machine learning to surface high-propensity buyer audiences, and enabled MO Fashion Store to run its own Facebook campaigns with full creative control. Within a month of using Velocidi’s first-party audiences, MO’s campaign ROI improved by 530% and outperformed the previous retargeting vendor by 16%.

MO Fashion Store

André Leite

Head of eCommerce