Case Study: Figleaves achieves 264% higher ROAS and 12.4% more search revenue with Velocidi audiences

Figleaves’ Search Campaigns Yield 264% Higher ROAS with Velocidi Audiences

Figleaves, an online apparel brand and retailer, needed to boost the reach and performance of its search campaigns. Although Figleaves was already using Velocidi’s customer data platform and machine‑learned audiences to identify high‑intent, high‑value customers for social and display, those Velocidi audiences had almost no overlap with their search campaigns and were being outbid, resulting in very low impression share.

Velocidi pushed those first‑party audiences into Figleaves’ Google Ads account and Figleaves incrementally increased bid weights while adding Google Similar Audiences to extend reach. Over four months the approach drove 2.5× higher conversion rates, a 12.4% increase in search revenue and a 264% higher ROAS versus their other search activity, delivering clear, measurable revenue and efficiency gains from Velocidi audiences.

Figleaves

Max Wright

US Trading and Marketplaces Manager