Case Study: Troup Bywaters + Anders boosts engagement and recruitment with Velo Marketing

Troup Bywaters + Anders boosts on-site engagement 3x with Velo Marketing

Troup Bywaters + Anders (TB+A), a multi-award-winning engineering consultancy, faced the challenge of differentiating itself in a highly competitive market vulnerable to macroeconomic changes. With contracts involving stringent tender processes, the company needed to ensure every touchpoint reinforced its brand to attract and retain top talent. They partnered with Velo Marketing for integrated marketing and communications support.

Velo implemented a full-service solution, acting as TB+A's strategic advisor, creative lead, and brand guardian. The partnership included brand identity evolution, AI transformation, multi-channel campaigns, and the creation of marketing collateral. As a result, Velo helped triple on-site web visitor engagement, delivered TB+A's highest number of job applicants during a recruitment campaign, and received partner feedback showing prouder representation and more successful pitches.

Troup Bywaters + Anders