Case Study: McGraw-Hill Education boosts global lead generation and digital adoption with Velo Marketing

McGraw-Hill Education boosts lead generation by 228% with Velo Marketing

McGraw-Hill Education (Mhe), a major global educational publisher, faced challenges from declining print sales and the industry's shift toward digital products. They partnered with Velo Marketing to navigate this change, adopt new digital technologies, and generate demand for their digital learning platforms while minimizing the impact on their traditional print business.

Velo implemented a comprehensive solution involving marketing consultancy, AI transformation programs, and integrated global campaigns. This included pioneering always-on lead generation strategies, localized nurturing messaging, and award-nominated launch campaigns for flagship titles. The results were significant, with Velo's campaigns helping the sales team overachieve lead generation targets by 228% and selling 82,000 units of a key medical title within six months.

McGraw-Hill Education (mhe)