Case Study: Glowing Personalizes Hospitality Experiences with Vellum AI

How Glowing Personalized Hospitality Experiences with AI

Glowing, a company in the hospitality sector, faced the challenge of helping luxury hotels stand out by offering personalized guest experiences without using impersonal AI chatbots. Their goal was to build a reliable AI system to support, not replace, hotel staff by providing real-time, personalized responses and fast access to onboarding policies. They partnered with the vendor Vellum to develop this solution.

Using Vellum's tools, including its Prompts, Workflow IDE, and Out-of-the-Box RAG, Glowing built a messaging platform that suggests personalized replies for guests and allows staff to search thousands of documents using natural language. With Vellum's expert support, they solved challenges 10x faster. The solution is now used by thousands of hotel staff worldwide, leading to improved guest experiences, increased in-stay spending, and positive reviews.

Glowing

Jasen Lew

Chief Executive Officer