Case Study: Multistate adapts COVID-19 energy services with VEIC

What if you had a partner to help you pivot to meet new challenges and growing needs

VEIC worked with Multistate, a client representing multiple utility and government entities, to address the severe economic and health challenges caused by the COVID-19 pandemic. The crisis led to record unemployment and struggling businesses, creating an urgent need to adapt services to meet changing customer needs without risking anyone's health.

VEIC implemented a comprehensive response plan that included shifting to virtual customer engagement, offering new incentives for appliances that improve air quality, and launching programs specifically for low-income customers and nonprofits. As a result, VEIC saw a significant increase in engagement, with one program's website visits increasing by 82% and another seeing customer support contacts rise by 70%. These efforts allowed VEIC to effectively support pandemic recovery while advancing energy efficiency.