Case Study: The Nature Conservancy advances rural EV adoption in Northern New England with VEIC

The Nature Conservancy builds rural EV adoption toolkit with VEIC, unlocking up to 23% higher savings

The Nature Conservancy faced the challenge of overcoming barriers to electric vehicle adoption in the rural, cold-climate communities of Northern New England, where high transportation costs burden many households. They partnered with VEIC, which utilized its expertise in program and fleet solutions, to understand these unique regional challenges and drive EV market transformation.

VEIC conducted extensive stakeholder engagement and research to identify key barriers, such as high upfront costs and lack of charging infrastructure. The vendor developed a comprehensive toolkit of 12 data-driven policies, programs, and education strategies. This actionable resource is now being used by regional stakeholders to accelerate equitable EV adoption, delivering significant economic, health, and environmental benefits to households and communities.

The Nature Conservancy