Case Study: Massachusetts Clean Energy Center drives EV adoption with VEIC’s consumer education web pages

Massachusetts Clean Energy Center reaches 25,044 EV page visits with VEIC

The Massachusetts Clean Energy Center (MassCEC) faced the challenge of accelerating electric vehicle (EV) adoption, as transportation is the state's largest source of greenhouse gas emissions. A key barrier was a lack of consumer awareness, with many residents and businesses unfamiliar with EV benefits, incentives, and ownership basics. To address this, MassCEC partnered with vendor VEIC to develop a comprehensive consumer education program.

VEIC developed a multi-lingual suite of educational web pages tailored for residents, businesses, dealers, and specific communities. The solution, informed by market research and focus groups, addressed key barriers like cost and range anxiety while emphasizing incentives and affordability. Since launch, the pages have attracted over 25,000 users, providing Massachusetts with a reliable one-stop-shop for EV information to help maintain adoption momentum and build trust.

Massachusetts Clean Energy Center (MassCEC)