Case Study: Efficiency Vermont scales weatherization access across Vermont with VEIC

Efficiency Vermont drives 13 million impressions for Button Up with VEIC

The customer, Efficiency Vermont, faced the challenge of meeting a state goal to weatherize 120,000 homes, with a particular focus on reaching low- to moderate-income residents in rural, underserved communities. VEIC, which implements the Efficiency Vermont utility, was engaged to lead this comprehensive effort.

VEIC's solution was the Button Up initiative, a program that leveraged strategic partnerships with local organizations to bridge gaps in education and access. This approach resulted in significant local engagement, including events that drew over 1,200 attendees and a media campaign generating over 13 million impressions, successfully moving residents toward a more energy-efficient future.

Efficiency Vermont