Case Study: Nike achieves 177 job applications with Vehr Communications recruitment campaign

Nike boosts recruitment conversions 16.7% with Vehr Communications

The customer, Nike, partnered with vendor Vehr Communications on a recruitment campaign for a Convergys call center. Their challenge was to create a co-branded initiative that effectively represented both the global Nike brand and Convergys to fill over 150 customer support positions.

Vehr Communications developed a creative campaign that carefully blended the two distinct brands through strategic design, copywriting, and tone. The solution was launched via social media ads, posters, and event signage. The campaign increased social ad performance by over 300%, boosted session duration by nearly a minute, and resulted in 177 completed applications with a 16.7% conversion rate. This success led Convergys to engage Vehr for additional recruitment campaigns for other major clients.

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