Case Study: Joseph House elevates veteran care branding with Vehr Communications

Joseph House rebrands in 2024 with Vehr Communications

Joseph House, a nonprofit organization supporting veterans in Greater Cincinnati, faced the challenge of evolving its brand to reflect its deepened clinical expertise and new state-of-the-art facility. They partnered with Vehr Communications for strategic planning and a comprehensive brand redesign to reposition the organization for the future.

Vehr Communications conducted research and developed a new brand identity that visually communicated qualities of care and hope, including a new logo and calming color palette. The solution included brand guidelines, a playbook for activation, and implementation across all collateral and the new facility. The new brand was widely embraced, successfully elevating Joseph House's sophistication. As a result of this work, Vehr and Joseph House were awarded a Blacksmith Award for Reputation Management.

Joseph House