Case Study: Hamilton County Sheriff’s Office boosts recruitment with Vehr Communications

Hamilton County Sheriff’s Office drives 6,000 clicks in month one with Vehr Communications

The Hamilton County Sheriff’s Office (HCSO) faced a significant challenge in recruiting candidates for its corrections officer and support staff positions due to a difficult hiring environment and a historically low community profile. To address this, HCSO partnered with Vehr Communications to help communicate its key differentiators and the wide breadth of career pathways it offers.

Vehr Communications developed a comprehensive communications plan based on focus group research, which led to the "Explore Your Passion: One Agency, Many Paths" integrated marketing campaign. The solution included a geotargeted digital advertising campaign, along with a full toolkit of print and social media assets. The campaign launched by Vehr Communications was a major success, generating nearly 6,000 clicks and 440 conversions in its first month, which allowed HCSO to fill its Corrections Academy and identify candidates for various positions.

Hamilton County Sheriff’s Office (hcso)