Case Study: Cincinnati Public Schools boosts high school enrollment awareness with Vehr Communications

Cincinnati Public Schools reaches nearly 36,000 students with Vehr Communications

Cincinnati Public Schools (CPS), the largest school district in Southwest Ohio, needed to sustain and grow its enrollment by effectively showcasing the academic opportunities available to high school students. The district approached Vehr Communications to develop a strategic recruitment campaign aimed at both parents and students for the 2019 high school enrollment period.

Vehr Communications developed a campaign centered on the concept "Your Choice, Your Future," which highlighted the unique ability for students to choose their high school within the district. The solution featured a colorful infographic design that was launched on billboards, bus ads, and in digital and print formats. As a result, thousands of parents and students were better educated on their options, and the campaign successfully supported the district's overarching enrollment efforts.

Cincinnati Public Schools