Case Study: JAAQ boosts user engagement and conversion with Vega IT

JAAQ boosts video conversions from 18% to 35% with Vega IT

JAAQ, a platform dedicated to improving mental health through expert-led videos, partnered with Vega IT to move beyond intuition-based decisions. Their challenge was a lack of clear metrics and insights into user behavior, making it difficult to optimise feature development, prioritise efforts, and track progress for their digital product.

Vega IT implemented a strategic data-driven solution, establishing key product metrics and a comprehensive testing framework with tools like Google Analytics and Hotjar. This empowered JAAQ to run experiments and make data-informed decisions. The results were significant, including a decrease in landing page bounce rates by 10% and a boost in their key weekly conversion rate from 18% to 35%. Vega IT helped JAAQ build a sustainable culture of data-driven product development.

JAAQ