Case Study: Gay Pride Shop halves fulfilment time and manages 100% MoM order growth with Veeqo

How Veeqo Revolutised GayPrideShop’s Fulfilment Operations

GayPrideShop began as a small high-street glitter stall and grew into the UK’s largest Gay Pride & gender identity retailer, stocking over 4,500 products across three websites and a brick-and-mortar store. Rapid growth exposed limits in their manual processes—spreadsheets, no SKUs, one-at-a-time fulfilment and two-day shipping estimates—leading to oversells, slow dispatch and an inability to cope with surges in demand.

By adopting Veeqo to centralise inventory and automate shipping, GayPrideShop halved fulfilment times, cut average shipping from two business days to about 11 hours, and easily handled a 100% month‑on‑month spike in orders. Automated rules, full stock visibility and reliable support improved accuracy and reorder management, helped maintain a 4.8 Google Review score, and freed the team to scale the business confidently.

Gay Pride Shop

Jason Guy

Director