Case Study: Hit Promotional Products achieves 60x faster backups and 24/7 system availability with Veeam Backup & Replication

Veeam Backup & Replication Scores a Hit with 24/7 System Availability

Hit Promotional Products, a 50‑year leader in the promotional products industry supporting 900 employees and a mobile sales force, faced rapidly growing data volumes after moving to virtualization. Their legacy backup solution couldn’t keep pace—backups were long (a full SQL Server backup took 14 hours), unreliable, and impacted users during a shrinking backup window, threatening the company’s requirement for 24/7 system availability.

The company deployed Veeam Backup & Replication (including vPower) and was up and running in hours; backups now run 60× faster (multiple backups complete in about two hours), allow granular and instant VM restores, and let the team run VMs directly from backups for faster recovery testing. Compression and deduplication reduced storage costs, Veeam’s storage‑agnostic design and simple per‑processor pricing added flexibility and savings, and responsive support helped ensure consistent, non‑disruptive 24/7 availability.

Hit Promotional

Eric Shonebarger

IT Director