Case Study: Imperial Tobacco Australia exceeds RPOs and RTOs with Veeam Backup & Replication

Imperial Tobacco Exceeds RPOs and RTOs with Veeam

Imperial Tobacco Australia, a division of the global tobacco manufacturer, runs more than 100 virtual machines on VMware vSphere to support critical business applications. Their legacy backup tool struggled with VM backups and recoveries, leaving the IT team unable to reliably meet recovery point and recovery time objectives (RPOs/RTOs) and forcing engineers to spend hours each day troubleshooting.

Implementing Veeam Backup & Replication delivered fast, reliable VM protection—full backups dropped from 16–17 hours to 2–3 hours (82% faster), recoveries are 75% faster, and daily backups are now possible. Features like Instant VM Recovery, SureBackup and Veeam Explorer for Microsoft Exchange sped restores (Exchange item recovery from ~30 minutes to 2–3 minutes), reduced daily monitoring from hours to minutes, cut maintenance costs by about 60%, and enabled the company to meet and exceed RPOs and RTOs.

Imperial Tobacco Australia

Brett Monaghan

Senior Infrastructure Engineer