Case Study: GNC achieves stronger customer loyalty and secure transaction backups with Veeam Availability Suite

GNC and Veeam Drive Customer Loyalty

GNC, a leader in health and wellness with over 4,000 retail locations, relies on daily transmission of transactional data to corporate HQ to run its customer loyalty and promotions programs. The company needed to protect mission‑critical systems and the promotional/loyalty data that inform personalized offers, while enabling rapid development of new loyalty features.

Using Veeam Availability Suite and Veeam DataLab, GNC backs up enterprise systems and spins up test environments to develop and validate loyalty features faster. The result: secure, reliable data protection, quicker feature delivery, and more targeted promotions that strengthen customer satisfaction and drive loyalty.

GNC