Case Study: Awin achieves 24.7.365 data availability, 99% faster backups and $200K storage savings with Veeam + Nimble Storage

Global Marketing Network Stays Nimble with Veeam and Nimble Storage

Awin, a global affiliate-marketing network that connects about 6,000 advertisers with 100,000 publishers, depends on continuous data availability to track every click and transaction. Rapid data growth (around 50 TB per year) overwhelmed its backup storage, stretched the backup window to 24 hours, slowed recovery and put recovery time and point objectives (RTPO) at risk—while additional legacy storage proved cost-prohibitive.

Awin replaced its backup repository with HPE Nimble Storage and used Veeam Backup & Replication to back up from storage snapshots, eliminating load on production systems. The change shrank the primary backup window by 99% (to ~15 minutes), cut recovery time by 50% (RTPO now 15 minutes), protected ~500 VMware VMs (≈80 TB), delivered 24/7/365 availability and saved about $200,000 in backup storage costs.

Awin

Benedict Hartmann

Linux Engineer