Case Study: Mattress Firm boosts online conversions and basket size with Vee24 digital assisted selling

Mattress Firm Creates Sweet Dreams With Digital Assisted Selling

Mattress Firm, a multichannel mattress retailer with more than 1,500 stores, wanted to bring the personal, in-store shopping experience online for customers who still prefer to feel and compare products before buying. To solve this challenge, Mattress Firm turned to Vee24’s assisted selling tools, including live video, chat, and co-browsing, to help shoppers get guidance and build trust during the online buying journey.

With Vee24, Mattress Firm created a more interactive digital experience that connected customers with sales associates in real time. The results were strong: assisted sessions delivered conversion rates up to 10 times higher than the company’s e-commerce average, and basket sizes were 25% to 100% larger. Mattress Firm also reported improved customer satisfaction, which led to adding two more service stations.

Mattress Firm

Daniel Dietz

Mattress Firm