Case Study: Vitra AG achieves optimized workflows and stunning visualizations with VectorWorks

Vitra AG - Customer Case Study

Vitra, the renowned furniture manufacturer and design institution based in Weil am Rhein, Germany, needed a uniform, intuitive CAD platform to produce emotionally legible 2D and 3D interior plans and manage product libraries. Existing technical tools required long training, produced unsatisfactory graphics, and failed to integrate database and manufacturer data—hindering designers’ ability to quickly present realistic, detailed concepts to clients.

After evaluating vendors, Vitra adopted Vectorworks and CINEMA 4D (migration completed in 2010), which delivered faster workflows, high-quality 2D/3D visuals, and robust library/OFML integration. A custom Furniture Manager was added to pull and configure Vitra catalog data directly into projects, enabling easy updates and automatic bids; the result was standardized planning, quicker project delivery, improved presentation quality, lower costs, and broader rollout to distributors and retailers.

Vitra AG

Toni Piskac

Head of Interior Design Services