Case Study: Bulthaup achieves showroom-accurate custom kitchen presentations and faster delivery with VectorWorks

bulthaup - Customer Case Study

bulthaup is a Belgian distributor of the high-end, modular German kitchen brand known for minimalist, precision-made kitchens and heavy customization. Their challenge was to sell bespoke kitchens while reproducing the showroom atmosphere for clients who see only a few displays, manage thousands of possible configurations, coordinate tight-tolerance production and installation, and maintain an exclusive brand image without broad advertising.

Distributors solve this with detailed Vectorworks-based 2D presentations and technical drawings that recreate showroom ambience (including furniture, photos and accessories), seamless DWG interoperability for complex projects (even a 43 m yacht), and close coordination with suppliers and trusted installers. The result is a consistent customer experience, efficient three-month order-to-install cycles, strong sales (b.metropool averages 150 proposals and sells 100+ kitchens a year), and high customer loyalty reinforced by lifestyle events and a devoted fan base.

Bulthaup

Bart Dirinck

Distributor