Case Study: Family History Writing builds a timeless brand and website with VectorDefector

Family History Writing launches a custom WordPress site in February 2025 with VectorDefector

Family History Writing, a new business started by professional writer Kelly Sinclair, needed to establish a trustworthy and personal online presence for her family history storytelling service. With no prior web presence, the challenge for vendor VectorDefector was to create a complete brand identity and website from scratch that felt both established and intimate, merging modern storytelling with vintage charm.

VectorDefector developed a custom WordPress theme utilizing full site editing to create a fast-loading website with an Art Nouveau-inspired design. The solution featured a new logo, a responsive layout, and a warm, professional visual style to evoke the feeling of an old journal. The new site successfully established Kelly's expertise and provided an integrated platform for her blog and portfolio.

Family History Writing