Case Study: BSB Design achieves a stronger leadership pipeline and improved retention with Vector Solutions

BSB Design Revolutionizes Training with Employee Growth Programs

BSB Design, a national architectural and design firm, faced a leadership and retention challenge after an economic downturn left hiring restricted and retirements postponed. Michelle Rothfus, BSB’s first full-time trainer, needed to build internal trust and a scalable learning solution to develop a pipeline of licensed architects and future leaders. To meet industry-specific and state compliance needs, BSB selected Vector Solutions and its online, accredited LMS courses tailored to the architecture and design sector.

BSB implemented a blended learning strategy—BSB Academy—with three programs (Onboarding, Leadership Bootcamp, Emerging Leaders) using Vector Solutions’ courses as required pre-work to ensure foundational knowledge and commitment before in-person sessions. The approach standardized monthly cohort onboarding, made in-person training more impactful, strengthened company culture across offices, and supported succession planning; today more than a quarter of staff apply for growth programs each year, demonstrating measurable engagement and progress toward retention and leadership pipeline goals with Vector Solutions’ platform.

BSB Design

Michelle Rothfus

Training & Development Manager