Case Study: Typeform drives website traffic with transit OOH and mobile retargeting from Vector Media

Typeform drives website traffic 45% more likely to visit with Vector Media

Typeform, a web-based SaaS product, faced the challenge of raising brand awareness and generating a measurable lift in website traffic from new consumers within the Los Angeles and Santa Monica tech markets. To meet this goal, they partnered with vendor Vector Media.

Vector Media implemented a 17-week Out-of-Home (OOH) campaign utilizing 15 large-format transit units to build high-frequency recall. This was paired with a strategic mobile retargeting campaign that delivered geofenced ads to nearby consumers, driving traffic directly to a custom landing page. The solution, measured by StreetMetrics, achieved significant results: 45% of individuals exposed to the OOH ads were more likely to visit the Typeform homepage, the mobile CTR performed 589% higher than software industry averages, and the campaign drove an estimated average incremental visitation rate.

Typeform