Case Study: Sunday Riley boosts multi-market brand engagement with Vector Media's Glow-Up Express

Sunday Riley launches 29-stop Glow-Up Express with Vector Media, distributing 7,500 samples

Sunday Riley, a luxury skincare brand, wanted to create an immersive in-real-life experience for consumers across the country. Their challenge was to align with their Sephora store activations while also introducing their products to Gen Z students on college campuses. They partnered with the vendor Vector Media to develop a solution.

Vector Media customized a 28-foot Glass Step Truck into a "glow" experience, offering skincare consultations and product samples. They secured permits and managed an efficient 29-stop tour schedule targeting Sephora locations, colleges, and high-traffic urban areas. The results were highly successful, achieving an average dwell time of over eight minutes and distributing 7,500 product samples.

Sunday Riley