Case Study: Sony Pictures generates buzz for The Garfield Movie premiere with Vector Media's animatronic transit shelters and 3D Double Decker buses

Sony Pictures drives 82M campaign impressions with Vector Media

Sony Pictures aimed to generate buzz and drive ticket sales for the premiere of The Garfield Movie with an innovative and unconventional marketing campaign. They partnered with the vendor Vector Media to develop a unique out-of-home (OOH) solution.

Vector Media implemented a first-to-market campaign featuring Transit Shelter dominations with full-size animatronic Garfield build-outs that had moving eyes and tails. The solution also included fully-wrapped Double Decker buses draped in orange fur and buses with a 3D embellished Garfield body. This creative approach generated an estimated 82 million campaign impressions and significant earned media, including 46 million earned social media impressions and an additional 100,000 earned media impressions for Sony Pictures.

Sony Pictures