Case Study: Republic Records drives viral awareness for NAV's Coachella performance with Vector Media's custom coach bus activation

Republic Records drives 876M earned social impressions with Vector Media

Republic Records wanted to quickly and efficiently spread awareness that artist NAV was performing at the 2024 Coachella festival to both new and old fans. To meet this challenge, they partnered with vendor Vector Media.

Vector Media implemented a solution using a Custom Coach bus. Prior to the festival, the bus ran a targeted route to inform fans, and during the event, it shuttled attendees. The bus's creative generated excitement and the campaign was shared on social media by celebrities like The Weeknd and Metro Boomin, resulting in 876 million earned social media impressions for Republic Records.

Republic Records