Case Study: Lego drives brand awareness with Vector Media's experiential glass bus campaign

Lego drives 765K Midwest impressions with Vector Media

The customer, Lego, sought to increase brand awareness and provide children and parents with an opportunity to explore its products. To meet this challenge, they partnered with vendor Vector Media for an experiential marketing campaign.

Vector Media implemented a solution featuring a mobile glass bus activation that toured 10 cities. This immersive pop-up experience showcased the LEGO City collection and successfully generated significant engagement, with an average dwell time of eight minutes. The vendor's campaign achieved a total of over 1.19 million impressions across the Midwest and West Coast markets.

Lego