Case Study: LaCroix achieves 37M+ impressions with Vector Media's 13-market transit and experiential campaign

LaCroix reaches 37M+ impressions in 15 weeks with Vector Media

The customer, LaCroix, a leading sparkling water brand, faced a challenge from growing competition and needed to sustain a targeted presence in key markets. Their goal was to inspire consumers near retail and transit locations to purchase their product. To achieve this, they partnered with vendor Vector Media on a large format out-of-home (OOH) campaign.

Vector Media implemented an expansive transit and experiential campaign across 13 major markets for 15 weeks during the summer peak. The solution included large format advertising and experiential activations where brand ambassadors distributed free samples. This campaign delivered over 37 million impressions and distributed 23,000 product samples, successfully boosting awareness for LaCroix.

LaCroix