Case Study: ITA Airways boosts Q4 flight sales to Italy with Vector Media's multi-touchpoint OOH and DOOH campaign

ITA Airways boosts Q4 2023 flight sales with Vector Media's multi-touchpoint campaign

The customer, ITA Airways, sought to promote its flights to Italy and boost Q4 2023 ticket sales by reaching travel-enthusiast audiences in key US cities. The airline partnered with vendor Vector Media to execute a high-impact campaign using out-of-home (OOH) and digital out-of-home (DOOH) advertising.

Vector Media implemented a multi-touchpoint solution for ITA Airways, deploying three Digital Buses and four wrapped Double Deckers across premium markets in San Francisco, Washington D.C., and Los Angeles. This strategic use of high-impact transit assets, which allowed for full-motion content and precise geographic targeting, successfully exposed the brand's messaging to high-end audiences and boosted flight sales for the targeted period.

ITA Airways