Case Study: Glow Recipe boosts product launch buzz with Vector Media's experiential pop-up campaign

Glow Recipe draws 2,000+ guests per city with Vector Media

Glow Recipe aimed to launch their new Watermelon Glow Dew Balm SPF 45 in a unique and engaging way to connect with both new and existing customers and drive sales. To achieve this, they partnered with the vendor Vector Media for an experiential marketing activation.

Vector Media implemented a solution featuring bright pink shipping container pop-ups in Austin and Orlando. The activation generated significant buzz, with lines stretching for blocks. To manage the high demand, a virtual queue system was used, and a partnership with Sephora offered express entry for customers who purchased a product. The solution was highly successful, attracting over 2,000 guests in each city and creating a viral event that successfully promoted the new product launch.

Glow Recipe