Case Study: Dr. Dennis Gross Skincare drives Sephora retail traffic and product sampling with Vector Media's Peel Mobile

Dr. Dennis Gross Skincare drives Sephora traffic with a 9-day Peel Mobile tour via Vector Media

Dr. Dennis Gross Skincare sought to promote its Alpha Beta Daily Peels across multiple U.S. cities in a way that reflected its clinical brand identity. The challenge was to directly reach and get products into the hands of its target audience during a period of market uncertainty. To meet this goal, they partnered with vendor Vector Media.

Vector Media's solution was to convert a 22ft glass truck into a "Peel Mobile" for a multi-city tour. This mobile pop-up was stationed near Sephora stores in Miami, Dallas, and Scottsdale, featuring a product giveaway wall, skincare demo stations, and social media moments. The activation by Vector Media successfully placed products directly with consumers and drove retail traffic during a difficult time to locate target audiences.

Dr. Dennis Gross Skincare