Case Study: Daily Harvest boosts marathon brand awareness with Vector Media

Daily Harvest reaches 2M+ mobile impressions and serves 7,000 samples with Vector Media

Daily Harvest, an organic food delivery service, faced the challenge of raising awareness for its new energy bites and introducing its brand to new customers. They identified the NYC and LA marathons as the perfect audience but required the flexible out-of-home assets provided by vendor Vector Media to gain access.

Vector Media implemented a solution that included two Daily Harvest food trucks to serve samples and brand ambassadors on Double Decker buses holding signs along the marathon routes. All activations were geofenced to deliver mobile ads with exclusive discounts. This strategy resulted in the delivery of over 2 million mobile impressions, 7,000 samples served, and an over-delivery on metric expectations by 114%.

Daily Harvest