Case Study: Chase achieves 6x verified lift in branch foot traffic with Vector Media transit ads

Chase drives 6X verified foot traffic in 4 weeks with Vector Media

The customer, Chase, entered the highly competitive Charlotte banking market and needed to drive awareness and walk-in traffic for its new branches and ATMs. To break through the clutter, Chase partnered with vendor Vector Media to implement a high-impact transit advertising solution.

Vector Media deployed a four-week campaign using five full-wrap transit buses and five light-rail full wraps. To measure foot traffic, Vector Media employed third-party verification from StreetMetrics. The results showed an incredible 6.6x verified lift in branch walk-ins, with new customer acquisition and ATM usage exceeding the bank's expectations.

Chase