Case Study: Bath & Body Works achieves 4X higher engagement conversion with Vector Media's NYC pop-up experience

Bath & Body Works boosts NYC pop-up engagement 275% with Vector Media

Bath & Body Works partnered with Vector Media to launch a Mother’s Day collaboration with Vera Bradley. Their challenge was to cut through a crowded holiday market to boost brand awareness, deeply engage the local community, and generate viral buzz for the campaign.

Vector Media executed a 3-day pop-up activation across New York City. The solution, measured by their LiveGauge service, resulted in an engagement conversion rate of 41%, which was nearly 4 times the beauty category benchmark, and daily engagements that were 50% higher than the benchmark.

Bath & Body Works