Case Study: Amazon achieves 13M+ verified impressions and local recruitment reach with Vector Media

Amazon reaches Milwaukee locals with Vector Media and 13M+ verified impressions

Amazon, a data-first company, faced the challenge of recruiting new hires for its new distribution site in Milwaukee while simultaneously demonstrating its support for the local economy to all residents. To achieve this, they partnered with Vector Media to utilize their suite of public transit advertising assets for broad and efficient market-wide visibility.

Vector Media implemented a campaign using 75 Transit King ads and 6 full bus wraps to saturate the greater Milwaukee area. The solution delivered over 13 million verified impressions and successfully reached a demographically diverse audience that closely mirrored census data. Third-party measurement from StreetMetrics provided Amazon with the data to track this success and optimize future campaigns.

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