Case Study: Workbar achieves smarter paid performance with Vector

Workbar scales smarter paid performance with Vector in 30–60 minutes

Workbar, a Boston-based coworking company, was struggling with inefficient paid advertising that wasted budget on broad audiences. They needed to identify exactly which individuals were visiting their website and clicking ads, even if they didn't convert, in order to act on those signals without sacrificing performance. They turned to Vector for a solution using its contact-level intent platform.

Vector provided Workbar with contact-level visibility, enabling them to build signal-based segments for precise ad targeting on platforms like Meta and Reddit. This solution integrated with HubSpot and Salesforce for enriched filtering and real-time sales alerts. As a result, Workbar saw a measurable lift in paid quality and conversion, reactivated previously paused channels like Meta, and improved their crucial lead-to-tour and tour-to-deal conversion rates while scaling their spend more efficiently.

Workbar