Case Study: ThoughtFarmer achieves precision-based, multi-channel ABM with Vector

ThoughtFarmer boosts engagement 120% and cuts CPMs with Vector

ThoughtFarmer, a B2B provider of an easy-to-use intranet, faced challenges with a broad and expensive marketing strategy. They relied on wide LinkedIn awareness campaigns with high CPMs and lacked contact-level precision, which left their sales team going into calls blind. They were not using any dedicated ABM software and needed a more strategic approach.

With Vector, ThoughtFarmer implemented a contact-level intent platform to build hyper-specific persona lists using on-site and off-site intent signals. The solution enabled precision-based, multi-channel execution, including high-intent targeting, a Meta arbitrage strategy, and pre-call intelligence for sales. As a result, ThoughtFarmer increased engagement rates by 120%, dramatically improved traffic quality, and reduced effective CPMs from $3,000 on LinkedIn to $32 on Meta for high-value audiences.

ThoughtFarmer