Case Study: Wowcher achieves 350% increase in recovered revenues with Ve Global

Wowcher - Customer Case Study

Wowcher, a leading UK daily deals website, needed an intelligent email re-engagement strategy to recover revenue from its time-sensitive offers. The challenge was to convert abandoning visitors without resorting to further price reductions, which would undermine their already competitive deals. To address this, they partnered with vendor Ve Global and its VeContact service.

Ve Global implemented a personalized, customer-centric email solution. This involved sending on-brand, engaging messages that dynamically displayed the specific deals a user had viewed. They also created an engagement-based, triggered email cycle with targeted messaging tied to each offer's expiry date. This strategy delivered impressive results for Wowcher, including a 43% open-to-click rate, a 5.5% average campaign conversion rate, and a 350% increase in recovered revenues.

Wowcher