Case Study: University of Hertfordshire increases open day registrations with Ve Global

University of Hertfordshire - Customer Case Study

The University of Hertfordshire needed to drive high-quality traffic to its website and convert it into open day registrations in a very competitive market with a 92.1% sector abandonment rate. To meet this challenge, the university partnered with Ve Global, utilizing their programmatic advertising and engagement solutions.

Ve Global employed its VeAds display advertising solution to boost brand awareness and attract prospective students. They then used their onsite engagement tools and email remarketing to recapture users at the point of abandonment. This two-pronged approach successfully increased open day registrations by 5.4% for the university.

University of Hertfordshire

Ed Layt

Marketing and UK Recruitment Manager