Case Study: Triumph achieves more test-drive applications with Ve Global

Triumph - Customer Case Study

Triumph, the motorcycle brand, needed to attract more high-quality visitors to its site and turn them into test-drive applications, despite a complex customer journey that moved between online and offline channels. Ve Global supported this challenge with a tailored approach that combined programmatic advertising, onsite engagement, and email remarketing.

Ve Global used its platform and data-driven targeting to reach likely prospects, recover abandoned sign-ups, and guide users back to complete applications. The result was stronger conversion performance, including a 1.2% click-to-conversion rate, 8% email open-to-conversion rate, and 23% email click-to-conversion rate, helping Triumph increase valuable test-ride requests.

Triumph

Andrea Friggi

GCM, Triumph